June 2008 Table of Contents

Features:

38 Making the Executive Decision
     The leading SUV coachbuilder moves into financing
 

40 GPS Tracking 101: A Lesson for Those Still Questioning
      Its Relevance
       
 Stop focusing on the upfront cost and realize the almost
       immediate return on investment
       — By Liz Hunter
 

48 The Real Benefits of Fleet GPS: It's Not Just About
      Global Positioning Any Longer
      
This soon-to-be-standard technology is viewed as the
     ultimate in fleet management
     — By Kent Senior
 

58 My Software Can Do That? Utilization Isn't Just for Fleet
     Embrace the time saving features of your livery software
       — By Matt Harrison
       

64 Building a Complete "Customer Experience" with
      New Technologies
      
Deliver consistent service with efficiency, while
     strengthening client loyalty through communication outlets
         — By Pat Charla
 
74 Another Milestone for MTG's MastrAir
     
 The company carries its success to the bus market with
     innovative Alpine Series A/C condenser
 
80 Sufficiency of E-mails to Modify Contracts
     
 Employers should ensure that a signed e-mail does not
     equal a contract
     — By Roberta Pike
 
82 Your Association and Grassroots Lobbying
     
 The Maryland Limousine Association and Barry Lefkowitz will
     host an educational seminar in September
     — By Matt Harrison
 
84 Technology That Puts You Ahead of the Curve
     
 Invest in these opportunities to operate more smoothly and
     gain an advantage over the competition
     — By Tony Franzetti
 
90 Customer Expectations & Market Demand Dictate
      When to Turn a Vehicle
     
 Client requests and your service area will drive how often
     you need to replace your vehicles
     — By Doug Patterson
 
92 Airports Nationwide Take Operators for a RIDE—Part 4
     
 A major co-sponsor for the amendments is on board with
     NLA's mission to resolve the violations
     — By Liz Hunter
 

94 Green-Conscious Customers Are Changing the
      Face of Marketing
     
 It's not just a catchphrase, but a strategy that will drive
     growth and profitability
     — By Pat Charla
 

Departments:
Publisher's Notes
In the News
Industry Updates
Signature Livery
Stretching the Limits
Referral Guide
Association News
Association Calendar
Classifieds



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